This notice tells you what to expect when Agrillo uses your personal data.
It does not provide exhaustive detail of all aspects of our collection and use of personal data, but we are happy to provide any additional information or explanation needed. Any requests for this should be sent to privacy@agrillo.co.uk.
This privacy notice applies to information we collect about:
- Users of our application
· People with whom our users choose to share data collected by our application.
We keep our privacy notice under regular review. This privacy notice was last updated on 15th November2023.
Agrillo is committed to protecting and respecting your privacy and our use of personal data is aimed at helping us achieve these aims and to provide our users with the best experience we can.
If you have any questions or concernsabout our personal data policies or practices, please contact us either at the followingaddress: Agrillo, Quantech Solutions, HoweFarm, Old Malton, Malton, North Yorkshire, UK, YO17 6RG Or contact us by email: email: privacy@agrillo.co.uk
The European Union’s General DataProtection Regulation provides you with certain rights. A good explanation ofthem (in English) is available on the website of our National PrivacyRegulator, the Information Commissioner’s Office.
In the UK you have rights as anindividual under the Data Protection Act 2018 which you can exercise inrelation to the information we hold about you.
You can read more about these rightshere – https://ico.org.uk/for-the-public/is-my-information-being-handled-correctly/
You have the right to know whether Agrillo is processing your personal data and to have access to the personal data we may have about you.
You may also request information about: the purpose of the processing; the categories of personal data concerned; who we might have shared the data with; what the source of the information was (if you didn’t provide it directly to us); and how long it will be stored for.
Reasonable access to your personal data will be provided at no cost upon request made to privacy@agrillo.co.uk.
To make sure we do not disclose your information to someone else, we may ask you to provide information to confirm your identity. This may include asking you to provide identification documents.
If access cannot be provided within 30days, we will provide you with a date when the information will be provided.
If for some reason access is denied, we will provide an explanation as to whyaccess has been denied.
You have a right to correct the information we hold about you if it is inaccurate. Where we need to investigate the accuracy of the data, you have the right to request we restrict our use of that data.
You may request that we erase the data we hold about you; but this is not an absolute right and is subject to exceptions. Where we have a lawful reason to retain your data even when you request we delete it, you have the right to restrict our use of your data to that reason only.
You can delete your account by:
- contacting us by email to privacy@agrillo.co.uk
There are several ways you can stop direct marketing communications from us:
- Click the ‘unsubscribe’ link in any email communication that we send you. We will then stop any further emails.
- To stop push notifications from being sent to your mobile device (if the Agrillo app is installed) alter your app settings to block push notifications.
You have the right to object to a decision which has been made solely by automated reasons. Essentially, this right allows you to request that the decision is reviewed by a human. We do not carry out any automated decision making but please contact us if you require any more information on how this right may apply to you.
When technically feasible, we will—at your request—provide your personal data to you or transmit it directly to another controller in a commonly used, machine readable format e.g. csv.
You have a right to lodge a complaint with the appropriate data protection authority if you have concerns about how we use your personal data.
In the UK this is the Information Commissioner’s Office – www.ico.org.uk/concerns.
We only use your personal data when we have a lawful basis to do so.
Data Protection legislation sets out a number of these, but the ones we most commonly use are:
In some situations, we collect and use your personal data with your consent e.g. For the purpose of providing app functionality or personalisation of your app experience.
In most cases, we need to use your personal data in order to provide the goods and services you have asked us for(or to allow others to do so on our behalf).
If the law requires us to, we may need to collect and process your data. For example, to maintain our proper accounts and fulfil our reporting obligations to HMRC.
We may use your personal data to pursue our legitimate businesses interests in a way which might reasonably be expected as part of running our business as long as it does not materially impact your interests, rights and freedoms.
These legitimate business interests can include:
-enhancing, modifying, personalising or otherwise improving our application and related communications for the benefit of our users;
- understanding how people interact with and use our application.
This can also apply to uses which are in your interests and those of others such as those which
- identify and prevent fraud or other illegalactivity;
-enhance the security of our network andinformation systems.
You have the right to object to our processing of your personal data for our Legitimate Interests at any time. Please contact us if you have any further questions about our use of your data in our legitimate interests.
- When you create an account;
- When you set up a new farm location within your account;
- When you use the device to add or change any items with a farm’s store records;
- When you add other information to your account using the app;
- When someone chooses to share their farm data with you.
Some personal data is needed so we can supply you with the services and information you have requested.
For example, we need to process your personal data to give you the ability to see the information you have input into the Agrillo application.
We only collect the personal data we need to provide you with the services you have asked us to.
The amount of information we collect about you depends to a great extent on how you use your Agrillo app and make use of additional functionality within the app
As a minimum, we need your name and preferred contact email address. When setting up a farm within your Agrillo account we ask for basic address details to understand the location of the farm.
We use this information to provide you with an account on the Agrillo platform to provide you with the app functionality.
We will never ask for any information relating to gender, age, race or ethnicity. We do however ask a number of questions relating to why you may be using the Agrillo app to better tailor our services for you.
We want to give you the best possible experience and provide you with real insight into how you feel.
One way to achieve that is to get the richest picture we can of our users as a whole and by groups.
We then use this picture to offer you additional insights such as how you compare with our users as a whole or with others like you based on indicators such as your region or the crops your farm grows.
Whenever we use your information in this way, we only do so in a de-identified, consolidated format in which information identifying you as an individual has been removed. We only conduct analysis and research on this separate data set and never on your individual account.
Your IP address, login information, device type and version, session ID, time zone setting, browser plug-in types, geolocation information, operating system and version.
We use this information for a number of purposes related to providing the services you ask us to provide e.g. the ability to share your Agrillo account or to see your information displayed in a certain way.
We also use this information in our legitimate business interests such as improving and personalising our app or to protect our business and your account from fraud and other illegal activities
We take the privacy of our customers and the security of their data seriously. With this in mind we maintain physical, technical and administrative safeguards.
We secure access to our application using SSL encryption meaning that any information you give us through the application remains private and secure.
We restrict access to your general account information to those employees who need that information to perform their role and help provide services to you.
Only certain employees are able to see the information you record using the device and app and their access to this information is closely monitored and allowed only in response toa direct request from you for technical support.
We provide training to all our employees about the importance of maintaining the confidentiality and security of your information.
Please contact us if you have any questions about the security measures we have in place.
We’ll only keep your personal data for as long as is necessary for the purpose for which it was collected and to comply with applicable law or resolve disputes. This means we set retention periods for all the personal data we collect. When that retention period has passed, your data will either be completely deleted in a secure manner or anonymised e.g. by aggregation with other data in a non-identifiable way for statistical analysis and service planning purposes. How long we will keep your data for depends on the nature of the relationship we have with you. Usually data will be removed from our systems within 30 days of account closure or a request to do so.
We do not reveal your personal data to third-parties unless:
- you request or authorise it e.g. if you use the app to share your Agrillo with a contact/colleague or connect to another profile.
- the information is provided to comply with the law (for example, to comply with a court order);
- to protect our rights, property or safety, or the rights, property or safety of our employees or others. This includes exchanging information with law enforcement organisations for the purposes of the detection or prevention of crime; or
- the information is provided to our sub-contractors, agents, vendors or service providers who perform functions on our behalf; or
- to address disputes, claims, or to persons demonstrating legal authority to act on your behalf.
IT, software and SaaS companies who support our application and other business systems. These include Google and Xano who provide the infrastructure on which our application is built. These companies are data processors for Agrillo Ltd which means they only use your data in order to provide the technical services we ask them to.
We will only do this in very specific circumstances, for example: We may, from time to time, expand, reduce or sell Agrillo and this may involve the transfer of divisions or the whole business to new owners. If this happens, your personal data will, where relevant, be transferred to the new owner or controlling party, under the terms of this Privacy Notice.
As part of our commitment to your Privacy, we usually opt to have your data stored in the UK or EU where possible.
Our application servers are all based in UK data centres and our application does not transfer your data outside the UK for any reason.